I don't think my generation should be able to run around the world being F1 playboys. I believe we should be looking at all aspects of sustainability within motorsport.

Rob Smedley Director of Data Systems, Formula One

We want to use grassroots motorsport to give the next generation all the benefits and opportunities that might turn them into better human beings and a better society overall.

Rob Smedley Director of Data Systems, Formula One

Motorsport can't be an expensive, elitist, single demographic sport if we are going to attract that mass audience.

Rob Smedley Director of Data Systems, Formula One