How will supporting the Formula 1 calendar promote diversity and propel women in motorsport as a whole?
There are two things that have made Formula 1 do a deal with us. Firstly, we produced a very professional, thrilling and credible championship in the first season. If we hadn’t done that, they wouldn’t have asked us to join their party. Secondly, it’s reflecting the importance of women in motorsport and that equality is required.
Formula 1 is working hard to answer the question on how to bring more women into the sport. Everyone is pushing for this and our involvement supports this vision.
Everyone’s asking the question: how do we get a woman into Formula 1? I think that’s what everyone is working for and genuinely Formula 1 wants that too and believe that’s by supporting W Series.
Clearly, this will raise the profile of the W Series so money and support can cultivate more drivers for the future.
W Series is fully funded for the drivers, why was that important when setting out the foundations of the sport?
We decided from the beginning that creating a level playing field for drivers must be part of our DNA. Therefore W Series is a free-to-enter competition where we pay all of the drivers’ expenses.
We took this view because motorsport is littered with stories of drivers not advancing because of money. One of our great drivers, Alice Powell, is a perfect example. She was racing in GP3 but her career was curtailed not for a lack of talent but because for five years she couldn’t raise enough money. Our sport is set up to nurture talent and find the very best drivers.
Our second key principle is that our cars are identical. This means advantage is gained on the track rather than through setup and development.