The world is pushing towards a more sustainable future. Does motorsport still have a role as entertainment and a driver of technical progress?
Absolutely. Competition accelerates the technology that markets demand. The world is rightly moving towards a decarbonised future so I have every faith in the role motorsport will continue to play in making that progress happen. I look at what Airspeeder is doing in really providing a place to push the limits of such an exciting new mobility technology and cannot fail to see the similarities with how motorsport has influenced the road car.
Indeed, nothing makes innovation move quicker than funding very smart minds and telling them to compete. We all know what has filtered down from motorsport to our everyday road car use and we can all thank those outliers in the early days of the sport for the safe and comfortable mobility experiences we all take for granted today.
How do you think it can adapt itself to be more in tune with the requirement to consume less?
The answer is, it already is. Beyond F1 and their push towards greater efficiency and sustainability just look at how vibrant racing is for clean-air powertrains. Formula E has exploded in popularity. The Dakar is moving towards Hydrogen. Airspeeder is putting electric flying cars in the air. E1 is doing the same on water and Extreme E are promoting a message about racing with very little impact. As a company engaged in marketing an electric vehicle all of this contributes to building an acceptance globally that zero-emissions powertrains are the future.